Grant Lundberg and his family.
At Lundberg Family Farms, their rice farming roots run deep. Four generations and more than eighty years deep. Back to 1937, when Albert and Frances Lundberg left Nebraska with four sons, a tractor, and a flatbed Chevy truck.
The Lundbergs have grown from that 40 acres (160,000 m2) to their current 14,000 acres (57 km2) under cultivation. An important factor in the Lundbergs has been education, with Harlan and Homer trained in agriculture, Eldon trained in civil engineering, and Wendell trained in industrial arts. The current CEO, Grant Lundberg, has a degree in agricultural business and a master's in agricultural economics.
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